Social Media

How to Build Real Followers on Instagram

The right way to grow your business with this powerful brand, audience, and content marketing tool

The right way to grow your business with this powerful brand, audience, and content marketing tool

Recently, we talked about how to boost your business marketing with Instagram. Contrary to what many people still believe, Instagram is not just a fun app where you can post photos of food, vacations, and family. But, You can watch your friends, family, or anyone’s Instagram profiles and stories anonymously by using Picuki an Instagram-friendly tool.

Instagram has become a powerful branding, audience, and content marketing tool for businesses. It has over 200 million monthly active members who share 60 million images and 1.6 billion likes daily.

Warning: there are a lot of people who promise to grow thousands of followers on Instagram, but beware. Most of them use fake accounts created by bots to inflate your numbers.

These types of followers have zero value. In fact, they can even be dangerous, wanting to steal your password or photos or infect you with a virus.

According to data security company Imperva, these bad bots make up 28.9 percent of bots on Instagram.

The best way to build a following on Instagram is to be authentic to your brand and your audience.

Here are 3 tips to help you get real Instagram followers:

1. Tell a story with hashtags

It’s great to use your business name as a hashtag, but you need to think beyond that.

If you want to gain followers with your Instagram posts, use other hashtags that tell the story of the image you’re sharing. You want to start a conversation when you share posts about things like:

  • Events
  • Promotional events
  • Competitions
  • Product launch

A good example of a brand doing this well is @Tostitos. They use the hashtag #GetTogetherAlready to encourage people to get together and share their tokens, as well as to use the hashtag when sharing photos of their gatherings.

By using engaging, relevant hashtags, you can get discovered in Instagram searches and hopefully gain followers on Instagram.

2. Be creative

Instagram is all about photos, so many people think a caption is an afterthought.

Don’t neglect the image caption! You can create engagement and encourage sharing with descriptive words that engage, inspire and entertain your followers.

Here are some ideas to help you gain followers on Instagram with your posts:

• Use questions in the caption. Write your question at the beginning of the post so people see it first.

• Make your post personal. Tell a story about yourself or how your product has helped or inspired someone else.

• Ask people to tag others. Asking people to tag three of their best friends or tag someone they’re grateful for brings more potential followers into the equation.

A great example of a brand that does personal posts well is the @NatGeo Instagram account.

They create breathtaking Instagram Stories with informative captions that educate users about the plight of animals around the world.

Remember, when it comes to using Instagram posts to gain followers, it’s all about being authentic. Don’t use questions in every post or tell a personal story that isn’t true.

3. Go local

One of the best ways to build your Instagram following is to get to know your neighbors!

Whether you’re creating Instagram ads or want to promote your event in a specific area, you can see what’s happening in your area by going to the search page and clicking on the Places tab.

Enter a location to see geotagged posts for that area. Then visit relevant and recently tagged posts – obviously not posts from competing businesses – and leave a comment or even an emoticon and follow the person if you like what you see. Hopefully, this will be the start of an organic interaction.

For example, if you offer life coaching services, you can enter your location and then “entrepreneur”. Local entrepreneurs may be looking for greater work-life balance or help with life goals or career challenges.

Similarly, if you have a physical location that people have reported on Instagram, comment on those posters’ pictures to make sure they know about your presence on Instagram and then follow them.

Final Thoughts

These are some of the best ways to build an Instagram following the right way: no bots, no shortcuts, just tried and true ways to engage your audience and convert them into followers. There is also a free way available for gaining Instagram followers called InstaHile

Founder of award-winning web development and digital marketing firm eVision Media, Susan Friesen is a web specialist, business and marketing consultant, and social media consultant. He works with entrepreneurs who are struggling with a lack of knowledge, skills, and support needed to create their online business presence.

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