The organic reach of Facebook is decreasing. When I started in 2016, my contributions on the Facebook page of the company with hundreds of likes offered high visibility. Fast lead up to 2023: the same Facebook business page, which is even twice as many likes, cannot make a decent commitment now. What has changed in recent years? And what should we do now to increase Facebook page likes and our organic range? I was interested enough to look for answers. The result is this article. So let’s start.
Facebook Organic Reach?
I can also contribute to the organic range. The reach of your post depends on his engagement speed if your engage speed is fast you can easily increase active Facebook followers. Involvement is the number of people who love their contribution, respond, comment or share. The more dedicated the item is, the greater the range. In fact, the obligation on Facebook is increasing: the number of monthly user sources has risen to 2. 96 billion Q3 2022 compared to 2.93 billion in the second quarter of 2021. Why does your message achieve less?
Based on the above data, this means that a page with 10,000 followers in March 2014 can expect only 651 from seeing pages feed messages. And for pages with more than 500,000 biological followers, the reach fell to only 2% in 2014. This means that contributions from one side with 5,000,000 followers can only achieve 10,000.
Improve Facebook Organic Reach : Best Tips
Describe what you publish in more detail
This means that we have to change the way we publish. Always think of the specific users on whom your contribution is aimed. Only publish selected articles (which you think you will probably find most interesting and relevant for your target users. In this way they can be focused and sponsored on any contribution published on their business page.
Post frequency control
This is the millions of dollars who wonder how often you should publish on your Facebook page. The short answer is: “As often as possible, according to quality content.” It is important to keep your Facebook page healthy. You must be active so that it grows and can thrive. Do not overdo it to make your contributions tiring.
And do not subject so that your audience literally forgets her. Hub-spot analyzed Facebook -data from more than 13,500 followers to determine whether more contributions would help companies reach more people. Hanno discovered that pages with fewer than 10,000 followers have set a decrease in involvement per contribution by 50% than they were published more than once a day. This means that every contribution moreover; Your organic coverage decreases considerably.
Answer to your audience
Don’t stop after the message on Facebook. An important step after the message is with your audience. Answer your comments and contributions because the algorithm gives priority to contributions from pages with which the user has dealt with in the past. Suppose someone has taken the time to talk to their brand. Don’t miss your chance. Let your voice hear, help you find what you are looking for and make you laugh.
Let the public respond to each other
Publish content that Trigger discusses with your audience. According to Facebook, the algorithm uses when a contribution has generated many conversations between the user’s friends that “applicants from the Etiological” return this message to the user. The enclosed algorithm values that people want to share and discuss with friends.
Get responses to Likes
Reactions are more important than likes. To cause answers from your audience, you try to cause emotions with your content. If you do not know what emotions resonance are in your audience, you can use this guide to analyze the social media mood.
Place if your audience is online
As we have already learned, it is an important signal to be on time. The latest contributions appear at the top of your news feed. Your audience is more likely that it will see your contribution and tackle your contribution when it is at the top of your Facebook time bar when you are online. According to Co-schedule, the best time is to post on Facebook between 1 p.m. and 4 p.m.
It will be broken on the day of the week:
- 00 – 13.00: 00 Saturday and Sunday
- 13:00 – 16:00, Thursday and Friday
- 15:00 Wednesday
To do this, so that your message reaches as many people as possible, mention 1 am, 3 hours and 9 am as the best times. However, don’t forget that these hours are a fantastic start, but you are not always the most productive for your subscribers. For personalized recommendations at the best time to publish a maximum obligation, based on this, some patterns are in the behavior of your page: Go to Hootsuite. Add your Facebook company page and then select the Analytics tab> the option “Best time to post”.
Dealing with the algorithm with Facebook stories
Strange? Stories are not part of the Facebook news feed -Algorithm. Therefore, the rules of algorithm do not really apply to them. According to Facebook, they are also good at driving the traffic: 58% of the people say they have visited the Facebook website. Further information after a story.
Create Facebook groups
The advantage of the business area of a Facebook group business is that it requires attention and care, but opens another communication channel with followers, followers and the community. Groups promote community and connection, and you have to develop this with your audience in order to obtain all these large and sensible reactions in your news feed.
The Facebook algorithm feeds contributions from the groups with which users most often interact. For this reason, it is another way to win more people for their content. The YouTube Group Impact Challenge has this by releasing its live videos in a brand -Facebook group that increases postal engagement and begins talks between group members. By 2021, 1.8 billion people will use Facebook groups every month.