How long do you intend to wait for a web page to load before you click the back button? Five seconds? 10 seconds? Possibly one minute? According to Google, more than half of the netizens will leave a website if it takes more than three seconds to load.
The prospect of a bounce rate increases to 123% if the page speed takes more than seven seconds. According to a Google Update, Google Search Algorithm critically examines the page experience signals.
If you need your website to secure on top of Google rankings, you should consider all the elements affecting and slow down your web page speed.
Page speed has a threatening connection to conversion rates and bounce rates.
The slow website severely kills the conversion rates. A potential customer’s attitude towards load time can critically affect a business’s bottom line.
For example, in terms of numbers and figures, if an online retailer is making $100,000 per day in sales, a one-second page delay could potentially cost him $2.5 million in lost sales per year.
Likewise, it will affect the bounce rate if your website gives slow feedback to the viewer. You could be dealing with costly consequences if you are not fixing these culprits timely.
There are many free tools available on the internet, such as ‘Google Page Speed Insights’ GT Metrics, which can help you measure and examine the web page speed and what culprits are causing to slow it down.
These are the most common and fundamental issues any speed tool analyzes in most websites. You may find these suggestions by Google Page Speed Insight as well if you analyze your website through it.
Reduce Initial Server Response Time
When someone strikes your website on Google, their web browser requests information – or bytes – from a server. It is the time that passes between when a visitor requests a page and a server responds to it. This time measurement is known as the term TTFB.
What is TTFB, and how does it impact Page Speed?
TTFB (Time To First Byte)refers to the number of milliseconds it takes for a user’s browser to collect the first byte of the server’s response. Websites with higher TTFB are more likely to frustrate the users. If your web server takes too long, even to send the first byte of a page request, it drags your website to the lowest ranks in SERP (Serah Engine Results Page). As Google strongly recommends, “You should reduce your server response time under 200ms.”. Either, it will take your website incredibly far from the targeted audiences.
Reducing TTFB is highly important for your website as it is strictly correlated with Search Engine Rankings. The higher the TTFB, the slower your page speed becomes.
To reduce server time, you can switch to a faster hosting platform, keep your users close to the server, install a plugin cache, and turn to a better DNS provider.
Get Rid of Render-Blocking Resources
Minify These Resources
The only way to lessen the chances of difficulty a user observes while using a website is to minimize these critical resources’ impact and remove anything unnecessary.
Initial of all, the tool recommends removing the unused parts of the code, eliminating extra spaces, empty lines, and unnecessary comments since all these fragments can multiply the code’s size. Eventually, this will bother the page loading speed.
Take Assistance from a CDN (Content Distribution Network)
What is CDN, and What is its Usage?
CDN is a group of strategically situated servers across the globe to facilitate ultra-fast web content delivery. It manages servers that are geographically allocated over different locations. There exist various geographically diverse data centers, which store multiple copies(as cached versions) of your site to make users’ access to your website faster and more reliable.
A CDN can fasten the static internet content, including images, video streaming, scripts that compose a website. A high-quality CDN can immensely accelerate the website page speed and efficiency.
Various CDN providers can level up your rank on Page Insight and give you the best quality content delivery across the globe.
Overall, a CDN offers many performance perks for your website. A CDN may help reduce the load on your primary host by assigning bandwidth across multiple server connections. It not only automatically invalidates your server’s performance issues but can go a long way toward offering your users a smooth experience while browsing the website.
Sophisticate the Resolution of Images
Most of the stereotype suggestion from speed checker tools is to optimize or compress the uploaded images on a website. Following this suggestion, it should be made sure that the image size is no heavier than they need to be.
Images generally account for most of the downloaded bytes on a page. In conclusion, optimizing images can usually surrender some of the massive byte savings and performance enrichment: the lesser bytes the browser downloads, the easier competition becomes for customers’ bandwidth.
Benefit from CSS Sprites
Use CSS sprites(fusing multiple images into a sole image file) to create a template for images that you frequently use on your site, like buttons and icons. CSS sprites basically couple your images into one comprehensive image that loads all together at once. Eventually, you are preserving load time by not letting users wait for numerous images to load.
Google keeps updating performance analyses regularly and always seeking the best methods for improving the insights, so it’s essential to go through analytical checks even if your page is ranking high.
Numerous factors affect your website’s page load speed. While some are in your control, many demand the expertise and support of a web development partner.
Following these directions can make a web page’s unwell speed well accelerated and rank potentially high scores on Google Page Speed Insights.